Human-centered Design · Visual narratives

Human-centered thinking. Story-driven seeing

Based in Hong Kong, Ivy Choi is a designer and photographer who crafts intuitive digital experiences and captures emotionally resonant visuals. Her approach blends empathy, aesthetics, and functionality — creating work that connects deeply with users and audiences alike.

With a background in Creative Advertising & Media Design, Ivy brings over five years of experience in UI/UX and multimedia design. She brings clarity to complexity, weaving human-centered thinking into every design — whether working independently or co-creating with teams.

Photography | Urban Life & Portrait Stories

Beyond digital design, Ivy is a passionate photographer and content creator. She captures the spirit of everyday moments — from quiet human connections to the rhythm of city life — always with empathy, visual sensitivity, and a deep appreciation for community interactions.

Her work has earned recognition in various local and international photography contests, showcasing her ability to tell impactful stories through both still images and video.

Creative Involvement

Creative Involvement